FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.
Meaningful customer interactions are more important than ever
Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.
My Five #303
With spoiler alerts on social media, Facebook losing its grip on engagement and tattoos in exchange for free pizzas, it must be time for My Five.
My Five #288
P45s for our childhood heroes, incensed Sesame characters, and utterly ridiculous clothing – it’s marketing gone mad in this week’s My Five round up.
My Five #196
International Cat Day, the Olympics and the sad demise of a worm named William, read all about it in this week’s MyFive
Tips and tricks for marketing to kids
School’s out for summer, so parents are looking for activities for the kids. How do businesses successfully market to kids as well as reach parents?
Partnering with creatives to make a memorable campaign
Want to introduce some creative flair into your marketing campaign? Artists, musicians and designers that align with your brand can help bring your ideas to life.
Influencer Marketing: The new king of content
The Shelf’s insightful infographic walks through all of the high level points you need to know about influencer marketing
My Five #143
Innovative marketing, industry insight and the end of British Summer Time all feature in this week’s My Five from Browser Media.
How has social media changed ‘traditional’ marketing?
As marketing has evolved over the years, has social media revolutionised the way businesses communicate?
Marketers, skillsets and content marketing
Are journalists, publishers, and editors better at content marketing than traditional marketers? Ali, PR Director at Browser Media, gives her opinion.
The increasing importance of mobile Internet for retailers
Research produced by On Device shows that a staggering 60% of respondents have used mobile Internet whilst in stores, whilst 78% would use free wi-fi in stores if offered to them.