Having a true knowledge and understanding of your target audience is vital to any marketing strategy. Without it, companies are in jeopardy of advertising to the wrong people.
If you haven’t tried the new reports in Search Console, find out how easy it is to use. You don’t have to be an SEO expert to make use of the Search Performance reports.
Don’t forget your research. Here’s a step by step guide on how to do keyword research using Google’s keyword planner
The Google Autocomplete API allowed developers to create a range of useful tools and websites. But that is all about to end.
Should keyword research be confined to the geeky world of SEO or should it underpin almost any business plan? Some thoughts inspired by a new vegan cafe.
Whether it’s for PPC or SEO, the new Google Keyword Planner features can help you gain insight into user search behaviours. Find out more about our favourite features here.
Niche marketing by nature requires a carefully thought out strategy, here are six areas you should consider.
Find out how to research keywords and develop a meta content plan including headings, page titles and meta descriptions for SEO.
Google Keyword Planner can be extremely useful for SEO when developing your keyword strategy. Find out how.
The sun is setting on the Google Keyword Tool and Traffic Estimator. Enter, the Keyword Planner.
Are you struggling to understand your keywords in Google Analytics? Vote now and help a study to show how many keywords are now (not provided) due to encrypted search.
Our obsession with Keyword Research continues: Beta trials of Google’s new keyword tool are coming to an end and the new design is great.