What is influencer marketing? Let’s look at the basics of social media influencer marketing, and how to choose the right influencer for your brand.
The shape of social media: 2024
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
Top 100 Digital Marketing Influencers According to Buzzsumo – 2022 Edition
For the fourth year in a row, we’ve headed back to Buzzsumo to look at the top 100 digital marketing influencers for 2022.
My Five #472
In today’s My Five, Zuckerberg wants to make employees his ‘Metamates’, Coinbase takes a punt on a Superbowl ad, and beauty influencers lube up.
How to identify and avoid fake influencers
Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.
Top 100 Digital Marketing Influencers According to Buzzsumo – 2021 Edition
Another year, another top 100 digital marketing influencer list. We’ve returned to Buzzsumo to highlight the top 100 digital marketing influencers you should be following in 2021.
An introductory guide to TikTok marketing
The popularity of TikTok has boomed over the past few years. Here we take a look at everything you need to know when planning a TikTok marketing strategy.
My Five #397
Follow me down the rabbit hole in this week’s My Five, with QAnon conspiracy theories, the weird world of McInfluencers, and accusations of TikTok being used to spy on us.
Top 100 Digital Marketing Influencers according to Buzzsumo – 2020 Edition
We’ve gone back to Buzzsumo to find the top 100 digital marketing influencers you should be following in 2020. How has the list changed in 12 months?
Why micro influencers are the future of influencer marketing
Gone are the days of working with the biggest influencers around. We take a look at why micro influencers are the future of influencer marketing.
A marketer’s introduction to Twitch
As live-streaming becomes a greater part of our daily lives, now we’re all on lockdown, we look at the rising live streaming and social platform, Twitch.