The shape of social media: 2024

Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.

Rosey Bowring

My Five #472

In today’s My Five, Zuckerberg wants to make employees his ‘Metamates’, Coinbase takes a punt on a Superbowl ad, and beauty influencers lube up.

Victoria Spall

How to identify and avoid fake influencers

Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.

Will Greenwood

An introductory guide to TikTok marketing

The popularity of TikTok has boomed over the past few years. Here we take a look at everything you need to know when planning a TikTok marketing strategy.

Will Greenwood

My Five #397

Follow me down the rabbit hole in this week’s My Five, with QAnon conspiracy theories, the weird world of McInfluencers, and accusations of TikTok being used to spy on us.

Victoria Spall

A marketer’s introduction to Twitch

As live-streaming becomes a greater part of our daily lives, now we’re all on lockdown, we look at the rising live streaming and social platform, Twitch.

Olivia Howlett