IKEA Sweden put SEO centrestage by renaming a number of products after the country’s most commonly Googled queries for relationship advice. But is this a good tactic?

IKEA Sweden put SEO centrestage by renaming a number of products after the country’s most commonly Googled queries for relationship advice. But is this a good tactic?
Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.