ga4 events 2

Why you might see duplicate events in GA4

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

Victoria Spall
Scroll Depth Analysis

Measuring traffic quality : scroll depth analysis

Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?

Joe Friedlein