Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?

Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?
Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.
There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.
Are you ready to take advantage of Google’s free shopping listings? Here are some steps to take to make sure you are…