eBay reduces Google Adwords spend

Ebay resumes ad on Google Adwords, albeit at a lower level. Does Ebay need Adwords and how much does Google earn from the PPC ads? What does the future hold for this relationship?

Joe Friedlein

Google Adwords Quality Score Revealed

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Joe Friedlein

Increase in Google Adwords costs

Why is Google suddenly demanding much higher bid prices in adwords campaigns? A look at the increasing costs of Adwords PPC campaigns.

Joe Friedlein

Guaranteed search engine results

An interesting civil lawsuit is launched against Google following a penalty which raises the question “do we have a right to guaranteed search engine results”

Joe Friedlein