In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.
Announcing Google Data Studio: a free, new, data visualisation product
May 2016 Google Performance Summit review part II. Google announces the launch of Data Studio; a free, new, data visualization product.
Does deeper integration of search console & analytics herald the arrival of penguin 4.0?
Why has Google decided that it no longer needs to protect the privacy of its searchers?
The ups and downs of keyword ranking reports
Ranking reports are synonymous with SEO, but how useful are they in 2016?
Five Google Analytics reporting features you might be missing
Google Analytics reports reveal how a site is performing. Here’s 5 reporting features that every website owner should enable for insight into user behaviour
Google Analytics goals for beginners: Part 1
No matter your website’s function, it’s important to set Google Analytics Goals to measure its performance. Here’s how to get started.
Analysing blog performance with Google Analytics
How well is your blog performing? Find out using these three handy tips.
Google Analytics: Advanced Segments
Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.
Google Analytics – The Basics
New to Google Analytics? Here’s a top-level overview of the standard reporting. Don’t let the jargon prevent you from understanding user behaviour!
Five awesome resources for SEO noobs
New to SEO? These resources should help.
Play the Google Game for SEM wins
A quick list of Google tools and services to help you win the Search Engine Marketing game.
How to exclude referral spam from Google Analytics
You may have been noticing an increase in referral traffic from ‘spam’ sites. Here’s how to reduce the impact they have on your data.