Scroll Depth Analysis

Measuring traffic quality : scroll depth analysis

Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?

Joe Friedlein

Do I need to switch to Google Analytics 4 (GA4)?

You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?

Victoria Spall

My Five #411

This week’s My Five takes a look at the future of Google Analytics, TikTok’s partnership with Shopify, LinkedIn’s growth, and lots of spooky pumpkins.

Will Greenwood
Christmas Seo tips

12 quick(ish) pre-Christmas SEO wins for retailers

You may think it’s too early to be thinking about Christmas but many retailers will be pinning their hopes on a decent festive season to end a difficult 2020. Here are 12 seasonal SEO gifts to help you prepare your business.

Ali Cort

Elevenses roundup; reporting for success

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

Guest Writer