As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
Tracking multiple forms in GA4 with a lookup table
Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.
5 Things I Hate About GA4
There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.
GA4 RegEx issues
If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
Transitioning KPIs from Google Analytics UA to GA4
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
What scares you the most about GA4?
Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.
GA4 isn’t *all* bad
Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.
GA4 Tips : Where is my traffic coming from?
Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
How to reduce your bounce rate in 7 steps
Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
Is it time to get to grips with GA4?
Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.
My Five #468
Good news from Google Search Console saves this week’s My Five from being fairly ragey against all sorts of machines.