Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?
Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.
You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?
This week’s My Five takes a look at the future of Google Analytics, TikTok’s partnership with Shopify, LinkedIn’s growth, and lots of spooky pumpkins.
You may think it’s too early to be thinking about Christmas but many retailers will be pinning their hopes on a decent festive season to end a difficult 2020. Here are 12 seasonal SEO gifts to help you prepare your business.
Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.
Google Analytics got you down? I get you. I’ve had a bit of back-and-forth over a new client’s profile, and need cathartic release via a blog post.
The key to being good at SEO in 2018 is to fully understand it. Here are 5 great resources to help you on your way.
Can you differentiate between sessions, users, and pageviews? Bounce rate vs Exit rate? Check out this beginner’s guide to Google Analytics terminology to help you out.
Here are just some of the reasons why you should ensure your Google AdWords account is fully linked to your Analytics account.
In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.
May 2016 Google Performance Summit review part II. Google announces the launch of Data Studio; a free, new, data visualization product.