Elevenses roundup; reporting for success

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

Alex Harbour
Seetig up Google Analytics goals - Browser Media

Google Analytics goals for beginners: Part 1

No matter your website’s function, it’s important to set Google Analytics Goals to measure its performance. Here’s how to get started.

Matt Batterham

Google Analytics: Advanced Segments

Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.

Libby Bearman