Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
How to reduce your bounce rate in 7 steps
Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
Is it time to get to grips with GA4?
Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.
My Five #468
Good news from Google Search Console saves this week’s My Five from being fairly ragey against all sorts of machines.
Tracking conversions from Facebook ads – things you need to know
Are you scratching your head, trying to work out why Facebook ad conversions don’t match up in Ads Manager and Google Analytics? Here are some reasons why…
Measuring traffic quality : scroll depth analysis
Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?
Bounce rate on google analytics – understanding the data
Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.
Do I need to switch to Google Analytics 4 (GA4)?
You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?
My Five #411
This week’s My Five takes a look at the future of Google Analytics, TikTok’s partnership with Shopify, LinkedIn’s growth, and lots of spooky pumpkins.
12 quick(ish) pre-Christmas SEO wins for retailers
You may think it’s too early to be thinking about Christmas but many retailers will be pinning their hopes on a decent festive season to end a difficult 2020. Here are 12 seasonal SEO gifts to help you prepare your business.
Using Demographics and Interests reports in Google Analytics
Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.