Google announces improvements to its location ad extension. More data available to advertisers but also more cost.
Google adds another way to contextually target ads on the Display Network
Google has added an option to contextually target ads by choosing ‘topics’ and has a selection of over 1,750 topics and sub-topics to choose from
Online advertising has a positive affect on offline sales
Google has conducted a study to test the affects that online advertising has on offline sales. Can advertising online have a positive affect on offline sales?
Google Advances Location Targeting on AdWords
Google has advanced its location settings to allow advertisers to target or exclude users based on their physical location or location of interest.
Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Earlier this year Google announced its ‘Ad Preview & Diagnosis’ tool. Recent testing has revealed some unusal issues…
Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system.
Google rolls out Product Listing Ads
Google rolls out Product Listing Ads, allowing advertisers to list their products with accompanying images.
Google Instant – would you like it caffeinated sir?
Google to speed up the rate at which we search with updated SERPs as you type. Will this prove valuable or distracting? Have you seen it yet?
The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced […]
Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, […]
Say Goodbye to ‘Other Search Queries’
Google reports all search terms resulting in a click on an ad, whatever the search volume. More informed PPC Campaign Managment for all!
Google Updates it’s U.S. Trademark Policy Again
Another Google Trademark Policy Update – Trademarks allowed in Ad Copy in USA to allegedly avoid user confusion in search. See what we think