In this week’s My Five, we’re told to go back to the office, BoJo lies on his CV, and David Blaine attempts to leave this godforsaken planet.
Google announces two new ad features but are they any good?
Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.
My Five #385
Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.
Google Ads conversion tracking
Do you want to know more about conversion tracking with Google Ads? Read all about it here.
We say bye-bye to Google Ads’ average position
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
Google launches Google Ads Editor v1.1
We take a look at some of the features that have been removed from the new Google Ads Editor, and one extremely annoying design fault that has sadly remained.
Google’s new local campaigns
We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.
Google Marketing Live: Big changes coming to Google Ads
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
Google’s Recommendations and Optimisation Score
We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Google Ads (and other PPC) updates – August, September & October 2018
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.