Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.
My Five #462
Google rolls out a new core update, it’s time to get connected to the Metaverse, and we take a look at some festive trends, all in this week’s My Five.
Google Ads is shifting toward automation
Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?
Broad match modified keywords in Google Ads are gone
It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?
Google delays plans to phase out third-party cookies
AdTech platforms and publishers have welcomed the news, as they now have additional time to get to grips with the new technologies being developed to fill the void.
My Five #435
Google Ads scams, a metalcore band, and Trump launching his own social media platform (sort of). It’s all in this week’s My Five.
My Five #427
Twitter wants you to join its clubhouse, Google takes away the cookies, and Millennials embarrass themselves. It’s My Five time.
My Five #423
Bing’s making moves down under, Google Ads are changing, and a Lancashire farmer is kidding around on Zoom – all in this week’s My Five.
Google is now hiding more search query data
Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.
My Five #403
In this week’s My Five, we’re told to go back to the office, BoJo lies on his CV, and David Blaine attempts to leave this godforsaken planet.
Google announces two new ad features but are they any good?
Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.