Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
How to stop Google Ads showing for close variant keywords
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
Bye-bye Expanded Text Ads
It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.
Conversions 101: attribution, enhanced and bid strategies
As conversions are such an integral part of digital marketing, we explain what you really need to know.
Customer Match to be used for Smart Bidding
Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.
My Five #482
Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.
Custom Column and Dashboard updates in Google Ads
There are some new ways to look at the data available in Google Ads now, with some new dashboard and custom column features. Read on to find out all about them.
Spring clean your Google Ads account
Time for a bit of spring cleaning. Here are a few hints and tips to help give your Google Ads account a sprucing up.
Google Ads Editor v2.0 is here
A new version of Google Ads Editor (v2.0) is now live and it has some great new features. Find out all about them here.
Enhanced Conversions in Google Ads
Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.
My Five #476
An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.