Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.
My Five #476
An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.
Remarketing 101
Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.
Changes to ad extensions coming this March
Later this month some changes are coming to Google Ads ad extensions. Read on to find out all about them.
Google’s New Performance Max Campaigns
Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.
My Five #462
Google rolls out a new core update, it’s time to get connected to the Metaverse, and we take a look at some festive trends, all in this week’s My Five.
Google Ads is shifting toward automation, but is it right for your campaign?
Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?
Broad match modified keywords in Google Ads are gone
It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?
Google delays plans to phase out third-party cookies
AdTech platforms and publishers have welcomed the news, as they now have additional time to get to grips with the new technologies being developed to fill the void.
My Five #435
Google Ads scams, a metalcore band, and Trump launching his own social media platform (sort of). It’s all in this week’s My Five.
My Five #427
Twitter wants you to join its clubhouse, Google takes away the cookies, and Millennials embarrass themselves. It’s My Five time.