Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.
Google will soon be placing ad extensions under the ‘Assets’ umbrella. Read on to find out what that really means.
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.
As conversions are such an integral part of digital marketing, we explain what you really need to know.
Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.
Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.
There are some new ways to look at the data available in Google Ads now, with some new dashboard and custom column features. Read on to find out all about them.
Time for a bit of spring cleaning. Here are a few hints and tips to help give your Google Ads account a sprucing up.