Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Google Ads introduces even more automation and AI – whether you like it or not
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google Marketing Live 2024: The new era of AI
Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Top Search Ads – What does that mean today?
Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Using Google Ads AI to set up new campaigns
Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
AI features coming to Google Ads in 2023
This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.