A new AI-powered feature is coming to Google Search Ads. Find out what AI Max for Search is ahead of the roll out.
Search ads can now appear twice on a SERP
Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?
Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
How to exclude placements in Performance Max campaigns
Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Google Ads introduces even more automation and AI
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google Marketing Live 2024: The new era of AI
Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Top Search Ads – What does that mean today?
Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Using Google Ads AI to set up new campaigns
Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.