Search ads can now appear twice on a SERP

Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?

Ashleigh Davison

Is Google Ads keyword targeting dead?

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Victoria Spall

Top Search Ads – What does that mean today?

Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.

Ashleigh Davison