We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
With a little help from a podcast called Reply All, we take a look at how scammers and bad sites have misused Google Ads to gain the advantage.
Want to try out Responsive Search Ads but not sure where to start? Check out our run down of what they are, and how to set them up.
Move over AdWords… we review Google’s new paid search interface, Google Ads.
Rise of the doggos, the quest for veganism, and what really went down on inauguration day. It’s all in this week’s My Five.
In the May 2016 Google Performance Summit, some significant changes to AdWords were announced during the ‘Google Ads & Analytics Innovations Keynote’
Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads.
Google is in the process of rolling out ‘better ads in Gmail’. As well as an increase in relevancy, Google plans to present users with local deals and offers.