This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.
Google Ads to introduce generative AI to campaigns
Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?
Many of Google’s attribution models are going
Attribution is very important in Google Ads, but it will soon remove several of its attribution options. Read on to find out if it’ll affect you.
New search ad tools revealed during Google’s Search Ads Week
Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
Updates to Google Ads’ Recommendations
It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.
Google Ad Extensions to become Assets
Google will soon be placing ad extensions under the ‘Assets’ umbrella. Read on to find out what that really means.
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?