Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.
In this week’s My Five, we’re told to go back to the office, BoJo lies on his CV, and David Blaine attempts to leave this godforsaken planet.
Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.
Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.
Do you want to know more about conversion tracking with Google Ads? Read all about it here.
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
We take a look at some of the features that have been removed from the new Google Ads Editor, and one extremely annoying design fault that has sadly remained.
We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.