Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
AI features coming to Google Ads in 2023
This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.
Google Ads to introduce generative AI to campaigns
Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?
Many of Google’s attribution models are going
Attribution is very important in Google Ads, but it will soon remove several of its attribution options. Read on to find out if it’ll affect you.
New search ad tools revealed during Google’s Search Ads Week
Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.