AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.
Using GTM and GA4 to track multiple forms
A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?
GA4 User Engagement
GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
Email reports in GA4
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Why you might see duplicate events in GA4
Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
GA4 data and reporting issues
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
Tracking multiple forms in GA4 with a lookup table
Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.
5 Things I Hate About GA4
There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.
GA4 RegEx issues
If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
Transitioning KPIs from Google Analytics UA to GA4
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
What scares you the most about GA4?
Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.
GA4 isn’t *all* bad
Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.