Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.
There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.
If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.
Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.
Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.
Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.