As conversions are such an integral part of digital marketing, we explain what you really need to know.
What is the Facebook Ads learning phase?
Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.
Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.
Tracking conversions from Facebook ads – things you need to know
Are you scratching your head, trying to work out why Facebook ad conversions don’t match up in Ads Manager and Google Analytics? Here are some reasons why…
My Five #461
In today’s My Five, Meta tries to do better, an Instagram scam is revealed, and something fishy happens to a well known angling site.
My Five #406
Is Twitter Racist? Is your iPhone listening to you? Is David Attenborough really on Instagram? All these questions, and more, are answered in this week’s My Five.
My Five #355
A bad week for journalism and ad targeting but a good week for Twitter and TikTok, plus some amazing pictures of dogs in bags. It is My Five time.
My Five #310
In this week’s My Five, Facebook fails to deliver (again), PETA is causing offence (again) and Bieber’s dividing opinion (again)… or is he?
My Five #296
It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!
9 must-know Facebook advertising tips and tricks
Are you getting a good return on your Facebook advertising budget? Check out my top tips to see if there’s anything you could be doing better.
How to use your email list for more than just email marketing
There are more ways to target an email database than a traditional email marketing campaign. Find out more about Google’s Customer Match.
Should Your Business Bother With A Facebook Page – Round II
With organic reach on Facebook swiftly becoming history, is it really that unreasonable for Facebook to demand payment in order to promote your business?