It can be frustrating when you post some great content or exciting news on LinkedIn, only to see it fall flat. Find out what you can do to try and fix it.
How to Calculate Engagement Rate
Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.
5 ways to increase your reach on social media
While social media platforms are pushing companies towards paid advertisement, we give you the best ways to increase your reach on social media organically.
Video Marketing: Guide to launching your business’ YouTube Channel
Launching a YouTube channel is easy, but encouraging engagement is the hard part. Here’s how to build an audience, optimise your video, and turn viewers into customers.
Should you convert your Instagram account to a business account?
Unsure whether to switch your Instagram profile to a business account? Here’s why making the jump could massively improve your social media strategy.
Why your audience is ignoring your content, and how to fix it
So, you’ve written a seemingly brilliant piece of content but nobody seems that bothered about it? Here’s what you can do to try and encourage more shares and interactions.
How to write Instagram captions to drive audience engagement
The caption to your Instagram photo presents great opportunity show off your brand’s personality, entertain your audience, and entice them to take action.
What social media KPIs should you be tracking?
Social media is an important marketing tool for many businesses, but how do you know if your campaign is successful or not?
Beyond Spray & Pray Social Media Marketing
A few weeks ago I attended Meltwater’s #OutsideInsight event – here are some of the top tips and tricks outlined to boost social media engagement.
The Power of Pinterest; making it work for your business
More than just cute photos of cats, Pinterest is now the third biggest social network. Find out how ‘pinning’ could work for you.
Social Media: The Importance of Influence
Does your brand/company leverage influencers on social media? Find out why influence marketing is important for your online presence.