With Black Friday fast approaching, e-commerce brands should be spreading the word! Here are some Black Friday marketing ideas to inspire your campaigns.
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
Is it a dupe, or is it just a scam?
Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?
Increasing customer trust – Google Merchant Center
Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.
7 AI tools for marketers
From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.
My Five #466
In this week’s My Five we take a look back and a look forward with some of the best 2021 roundups and guides for 2022 that have been released this week.
My Five #450
A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.
Surely not? Are we really talking about Christmas already?
It has been a crazy year. In most cases, not for the right reasons. What does Christmas 2021 hold in store for online retail?
2020: The Return Of Annus Horribilis?
Is talk of 2020 being the worst year ever a bunch of royal arse? Should we be celebrating an annus mirabilis?
Retail in the 2020s
The Digital Brew: Episode 11. We chat to Jason Heller, of Huggle, about retail in the 2020s. Why is it so tough and what do you need to do to succeed in retail?
Personalisation vs privacy – the double-edged sword
Why consumers are still comfortable to provide personal data to marketers in return for a personalised online experience.
5 E-commerce Email Marketing Tactics to Entice Engagement
Check out these 5 e-commerce email marketing tactics to entice engagement from online customers and encourage them to make buying decisions.