Attributor survey reveals that Google now has control of an estimated 69% of the online advertising market.
Google completes the purchase of DoubleClick as all regulatory obstacles are removed.
The Federal Trade Commission approves the Google acquisition of DoubleClick in the US. Approval is still required in the EU, but does this decision clear the way for the search engine giant to continue its march towards total domination of online marketing?
Google’s purchase of Double Click is likely to be delayed as the European Commission decides whether to launch a full investigation.
Google / DoubleClick deal is put under scrutiny and will be investigated by the US Federal Trade Commission.
Google’s purchase of DoubleClick causes concern amongst online marketing community. Calls for a challenge to the deal.
Google buys DoubleClick and gains power over almost 80% of online ads served on the internet.