Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
Marketing statistics – my top sources of free data
Marketing should also be data-driven, but where exactly can you get the data from? We highlight some of the best free sources of data for marketers.
Google Trends – putting some context around the graphs
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Does (Big) Data Suck?
Data is the new oil. We are constantly told to use data to find the truth, but is it actually time to stop treating data as the gospel?
My Five #313
D&G suffers a very public faux pas, we’re adding a Spanish village to our Christmas list and lost property gets a musical tribute in this week’s My Five.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
My Five #311
Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday. This week’s My Five is by […]
How do you conduct competitor analysis?
Competitor Analysis is an important part of the CRO planning process. Libby outlines its main role and the steps involved in conducting it.
My Five #260
It’s a ‘meat and potatoes’ My Five from Lisa this week, with some rockets and festive fun thrown in for good measure, too.
Creating a data-driven content marketing strategy
We have more insightful data at our fingertips than ever before. But how can we use these findings to drive a stronger content marketing strategy?
How to exclude referral spam from Google Analytics
You may have been noticing an increase in referral traffic from ‘spam’ sites. Here’s how to reduce the impact they have on your data.