Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
Data visualisation and the weather
The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.
Is Google Search Console hiding data from you?
A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.
Google Trends – putting some context around the graphs
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Filling the third party cookie gap
Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?
Blending Google Search Console and Google Analytics Data in Data Studio
Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.
Information is beautiful. Usually.
Why, as a self-confessed dataphile, I find the slides used in the Gov coronavirus briefings so incredibly painful. Is data always the gospel truth?
Does (Big) Data Suck?
Data is the new oil. We are constantly told to use data to find the truth, but is it actually time to stop treating data as the gospel?
5 killer marketing campaigns we can all learn from
We recognise five of the best marketing campaigns from the last 12 months and examine just what made them so effective.
Guide to troubleshooting errors in Google Analytics
Google Analytics got you down? I get you. I’ve had a bit of back-and-forth over a new client’s profile, and need cathartic release via a blog post.
Should you redesign your website?
Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.