Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.
A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?
Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.
Why, as a self-confessed dataphile, I find the slides used in the Gov coronavirus briefings so incredibly painful. Is data always the gospel truth?
Data is the new oil. We are constantly told to use data to find the truth, but is it actually time to stop treating data as the gospel?
We recognise five of the best marketing campaigns from the last 12 months and examine just what made them so effective.
Google Analytics got you down? I get you. I’ve had a bit of back-and-forth over a new client’s profile, and need cathartic release via a blog post.
Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.