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A Guide to Google Ad Extensions
Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?
How a well written meta description can improve CTR
Improving a website’s organic rankings is only half the battle, you still need to entice people to click through to your site and a good way to do that is with a well written meta description…
My Five #102
Carte blanche for Cassette Boy to wreak havoc? The 50p supermarket challenge. Google turns into an adult. CTR in SERPS and 4K heaven. What has caught Joe’s eye this week?
Google Instant – would you like it caffeinated sir?
Google to speed up the rate at which we search with updated SERPs as you type. Will this prove valuable or distracting? Have you seen it yet?
PPC Click Fraud
What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?