There is a lot to be said for the pages some businesses class as ‘boring’, like FAQ pages, about pages, and 404 pages. Improve them for UX wins.
Content: More is… More?
Is the future of online content all in the volume? Content volume is said to bring traffic to your site via the long tail theory. Will it work for all?
What is the deal with clickbait?
From sensationalist headlines to truth-stretching content, will clickbait ever go away?
Writing persuasive product descriptions
Are you committing these product description sins? Find out how to write persuasive, seductive, irresistible product descriptions that sell.
Ain’t bovvered about speling or grammer for SEO? You should be!
While not related to SEO directly, spelling and grammar play an important role in building your online reputation. Don’t put visitors off.
User Experience & Human Centred Copywriting
Your website copy can make or break the user experience. Learn more about human centred copywriting and how to write for users.
My Five #90
Five things worth sharing from the last week (or so) including a sixth birthday, some copywriting skills, and some sad Brazilians…
A load of old b(o)logs?
Are blogs the secret to success or totally over-hyped? See what extra effort on our blog delivered in terms of organic search traffic for Browser Media.
Calling all freelance copywriters!
We have a growing need to produce high quality content and are therefore growing our freelance copywriter database – interested? Read this!
Is content really king when it comes to SEO?
Google loves fresh content but is content really king? Creating stimulating, shareable content takes effort and investment but is effective!