Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
10 tips for a successful website launch
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
What happens when your strapline becomes a tripline?
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.
Should blog posts be date stamped?
Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.
Increasing LinkedIn engagement – Best practice posting guide
It can be frustrating when you post some great content or exciting news on LinkedIn, only to see it fall flat. Find out what you can do to try and fix it.
How often should you blog?
Something we get asked regularly is how often a business should blog. Remembering it’s not just about search engines is a good starting point.
How to write the best content brief
From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
Five idioms to remember when hiring a copywriter
A picture speaks a thousand words, and here we look at the bigger picture when it comes to hitting the nail on the head with your copywriter.
5 tools for content inspiration
We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.
Creating documentary-style videos for your business
Content creation takes many forms these days, but video continues to grow in popularity. Here’s how you can use the documentary format in your brand’s marketing.
Are Instagram posts getting longer?
Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.
Do I really need a blog? The benefits of blogging for business
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.