Something we get asked regularly is how often a business should blog. Remembering it’s not just about search engines is a good starting point.
How to write the best content brief
From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
Five idioms to remember when hiring a copywriter
A picture speaks a thousand words, and here we look at the bigger picture when it comes to hitting the nail on the head with your copywriter.
5 tools for content inspiration
We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.
Creating documentary-style videos for your business
Content creation takes many forms these days, but video continues to grow in popularity. Here’s how you can use the documentary format in your brand’s marketing.
Are Instagram posts getting longer?
Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.
Do I really need a blog? The benefits of blogging for business
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.
My Five #344
Copy writing robots are set to take over in this week’s My Five, whilst brands are painting the town rainbow for Pride.
How to get more engagement on LinkedIn
Are you looking to spark more meaningful conversations on LinkedIn? It’s your lucky day.
Spring clean your content to improve SEO
If you want to improve your SEO by cleaning up on-page content, you’ll need to roll up your sleeves and get stuck in with an audit.
Five of the worst SEO content habits
In the race to deliver fresh content, the quality of the content being published suffers. Time to break these five bad SEO content habits.
5 amazing tools for blog content inspiration
Coming up with exciting and engaging blog post topics can be a difficult task. We’ve picked our 5 favourite tools to help get your creative juices flowing.