What types of case studies should you consider for your website and what’s the difference between them?
Case studies on websites
Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!
How long should a blog post be?
Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!
How to avoid the cringe factor in your writing
Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.
What a great audience
Tailoring your content to reach the right people with the right message.
Blog post ideas
A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.
Forgive me father, for I have sinned
I must confess. My last blog post was not actually written by me. It was AI content. Did it work?
7 skills copywriters can learn from comedians
Spoiler alert: this is not a blog about how to make your writing funny. Sorry.
10 factors that impact tone of voice
Tone of voice is so much more than just the vocabulary you use. Here are ten contributing factors.
AI is going to break the internet – and not in a good way
AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
Social media marketing in 2023
Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.
8 tips for editing content
Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.