Tone of voice is so much more than just the vocabulary you use. Here are ten contributing factors.
AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.
Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.
Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here’s 5 tips:
Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders.
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.