Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders.
What does Google’s helpful content update mean for you?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
Why you should be working more closely with your sales team on content
Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.
Repurposing content: how to select which content to repurpose
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
10 tips for a successful website launch
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
What happens when your strapline becomes a tripline?
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.
Should blog posts be date stamped?
Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.
Increasing LinkedIn engagement – Best practice posting guide
It can be frustrating when you post some great content or exciting news on LinkedIn, only to see it fall flat. Find out what you can do to try and fix it.
How often should you blog?
Something we get asked regularly is how often a business should blog. Remembering it’s not just about search engines is a good starting point.
How to write the best content brief
From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
Five idioms to remember when hiring a copywriter
A picture speaks a thousand words, and here we look at the bigger picture when it comes to hitting the nail on the head with your copywriter.