search-semantics-antics-feature-browsermedia

What is Semantics and how does it affect SEO?

Crafting content with semantics in mind is integral to SEO strategy success. If you’re not already writing your copy like this, now is the time to start!

Guest Writer
image via Carolina Prysyazhnyuk at flickr.com/photos/129657698@N02/

Breathing new life into old content

Get more from your content marketing by recycling old content. Evergreen posts with lots of traffic and high engagement are ideal.

Matt Batterham
Joe Friedlein podcast

Marketing for boring industries

Only boring people get bored. There is no such thing as a boring industry. Some are definitely ‘drier’ than others though and it can be hard to create engaging content. What is the secret to success?

Joe Friedlein
dory-short-attention-marketing-imgflip

3 tips for marketing to short attention spans

Is it possible to boost audience engagement on your content when you’re up against dwindling attention spans? Read these top tips to find out.

Guest Writer
feature-image-wearables-content-marketing

Content marketing in a world of wearables

Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?

Guest Writer