In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
What DIY punk can teach you about marketing
Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.
8 tips for writing the perfect pitch
Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.
Developing a funnel-based approach to content marketing using paid search
Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.
My Five #450
A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.
How often should you blog?
Something we get asked regularly is how often a business should blog. Remembering it’s not just about search engines is a good starting point.
Creating documentary-style videos for your business
Content creation takes many forms these days, but video continues to grow in popularity. Here’s how you can use the documentary format in your brand’s marketing.
Do I really need a blog? The benefits of blogging for business
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.
How to get more engagement on LinkedIn
Are you looking to spark more meaningful conversations on LinkedIn? It’s your lucky day.
BuzzSumo review: Analysing 99 agency websites
We ran 99 agency websites through BuzzSumo’s Content Analyzer to find out more about the content marketing habits of professional marketers. Here’s what we learned.
A Fresh Look at Content Marketing in 2019
Guest writer, Josh Wardini, shares his insights on how content marketing has evolved, and what we can expect to see in 2019.