Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced […]
Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, […]