What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.
Increasing customer trust – Google Merchant Center
Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.
What DIY punk can teach you about marketing
Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.
What happens when your strapline becomes a tripline?
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.
My Five #329
Join us for this My Five as we celebrate National Puppy Day in Eric Cantona’s secret Brexit Bunker – what’s not to love?
Change domain – are you crazy?
Why did we change the domain of the Browser Media website? Is that not SEO suicide? A brief insight into why we hit the nuclear button.
Keeping your brand safe on social media
If it’s not used correctly social media can really damage a brand’s reputation. These are our top tips for staying safe when using social media.
Brand guidelines – are they important for SMEs?
Brand guidelines are usually associated with major brands and corporates, but it’s just as important for SMEs to have a clear identity too.
Does your brand have the right identity?
Does your brand have the right identity? Are you being mistaken for a house cat when you’re a lion in your chosen field?