Guest writer, Josh Wardini, shares his insights on how content marketing has evolved, and what we can expect to see in 2019.
What is the experience economy? How to turn your brand into an experience
We take a look at the factors that have contributed to the rise in the experience economy and how you can cash in on the action.
Creating a brand story – the amazing power of storytelling in marketing
Creating a brand story might sound trivial, but get it right and it can have a serious impact on your audience engagement and conversion rates.
Will marketing with morals cause a social media backlash?
Brands need to tread very carefully when marketing with morals as missing the mark is likely to do more harm than good.
The impact of the post-truth era on digital marketing
Can you sort the real news from the fake? Neither can hundreds of thousands of people, and it’s causing big issues for digital marketers.
Testing website copy when writing a brand story
When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy