For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
The problem with fake reviews
Fake reviews don’t just hurt consumers (like me). They can cause serious damage to your brand. Here’s why it’s not worth risking it.