A blog about blogging and its continued benefits for businesses as an integral part of a digital marketing strategy.
Should blog posts be date stamped?
Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.
How to write better blog posts: a step-by-step guide
A concise but informative overview of how you can write better blog content, and how to optimise your posts for an online audience.
Do I really need a blog? The benefits of blogging for business
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.
7 ideas to help spice up blog content
Spice up your blog by injecting some variety into your content to reach a wider audience and keep them coming back for more.
Why your blogger outreach strategy is failing
Blogger outreach is an accessible and a relatively cost effective way of reaching audiences online, and when it’s done right the rewards can be huge. Getting it right, however, is easier said than done.
Ready to launch your company blog? You may want to read this first.
Businesses must consider their reasons for launching a blog and then define objectives and draw up a plan for measuring success. Read more here.
Useful tips for bloggers
Eight tips to help you get more from your blog