Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google Ads to introduce generative AI to campaigns
Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?
Google Ads is shifting toward automation
Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?