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Tag: Automation

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google ads change automatically created assets

Google Ads introduces even more automation and AI

Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

Victoria Spall

Victoria Spall

25th June 20246th February 2025
google ads generative ai

Google Ads to introduce generative AI to campaigns

Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

Victoria Spall

Victoria Spall

25th April 2023

Google Ads Performance Max – Do they deliver results?

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Victoria Spall

Victoria Spall

15th February 2023

Google Ads is shifting toward automation

Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?

Victoria Spall

Victoria Spall

14th October 20216th February 2025
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