Described by Google Analytics pro Avinash Kaushik as “the sexiest metric ever” here’s an overview of Bounce Rate.
GA Series: Landing pages and why you should care
Understand and use your landing page data to convert more traffic into conversions.
Google Analytics Series: Pages Viewed
Confused about pageviews in Google Analytics? Find out more in the latest instalment of our series on understanding Google Analytics.
Web analytics for beginners
New to Analytics? Read our beginners guide and tell us what you’d like to know more about.
R.I.P. keyword intelligence as (not provided) slips into overdrive
There is a lot of noise about Google encrypting all searches. What does this mean for SEO and what can we do about it?
How Do You Calculate the ROI of a Guerrilla Marketing Campaign?
How do you measure the ROI of your online marketing campaigns? All marketing should be accounted for but how do you track guerilla campaigns?
Google encrypted search going global
Earlier this week Google announced that encrypted search is being rolled out internationally over the cause of the next few weeks.
Google unleashes best example yet of double standards?
Google attracts a lot of hatred with announcement that searches will be encrypted if logged in. What is the real reason behind this move if it only applies to organic search?
Google rolls out real-time analytics
Google has announced a new feature as part of it’s free website analytics tool that allows the user to view analytics data in real-time.
Twitter rolls out web analytics tool
Twitter has launched a web analytics tool intended to give publishers more detailed information of the effectiveness of their Twitter activity
Twitter analytics is here at last
It’s been announced that Twitter is rolling out a much anticipated ‘official’ analytics service to a select group of testers.
14 useful iPhone apps for the web marketer
A list of 14 iPhone apps for social media, SEM, Analytics and blogging