Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
Is Google Search Console hiding data from you?
A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
We say bye-bye to Google Ads’ average position
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
How to measure the success of your GDN campaigns
We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
It’s a new dawn, it’s a new DA
Your Domain Authority score has changed, and here’s why.
Google Search Console to consolidate property data for unified reporting
Google’s making a big change to Performance reports in Search Console. Here’s how you can prepare.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Domain Authority: Vanity metric or meaningful measure?
We look at the origin of the domain authority, its value as a performance metric and why you shouldn’t lose sleep over a fluctuating DA score.
Creating a data-driven content marketing strategy
We have more insightful data at our fingertips than ever before. But how can we use these findings to drive a stronger content marketing strategy?
A beginner’s guide to Google Analytics terminology
Can you differentiate between sessions, users, and pageviews? Bounce rate vs Exit rate? Check out this beginner’s guide to Google Analytics terminology to help you out.