Analytics - Inbound Marketing Agency Blog

Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.

Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.

A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.

A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?

What does Google’s decision to remove the average position column in Google Ads mean for advertisers?

We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.

Your Domain Authority score has changed, and here’s why.

Google’s making a big change to Performance reports in Search Console. Here’s how you can prepare.

We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.

We look at the origin of the domain authority, its value as a performance metric and why you shouldn’t lose sleep over a fluctuating DA score.