We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
It’s a new dawn, it’s a new DA
Your Domain Authority score has changed, and here’s why.
Google Search Console to consolidate property data for unified reporting
Google’s making a big change to Performance reports in Search Console. Here’s how you can prepare.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Domain Authority: Vanity metric or meaningful measure?
We look at the origin of the domain authority, its value as a performance metric and why you shouldn’t lose sleep over a fluctuating DA score.
Creating a data-driven content marketing strategy
We have more insightful data at our fingertips than ever before. But how can we use these findings to drive a stronger content marketing strategy?
A beginner’s guide to Google Analytics terminology
Can you differentiate between sessions, users, and pageviews? Bounce rate vs Exit rate? Check out this beginner’s guide to Google Analytics terminology to help you out.
What is the value of SEO tools like Moz.com?
Is there any real value in automated SEO reports? An example from Moz.com would suggest that their page scores have very little bearing on SERPs.
Analysing blog performance with Google Analytics
How well is your blog performing? Find out using these three handy tips.
How to measure the effectiveness of online video
How do you measure the performance of online video? Top 5 tips to help demonstrate the value of your online videos.
Google Analytics Series: Bounce Rate
Described by Google Analytics pro Avinash Kaushik as “the sexiest metric ever” here’s an overview of Bounce Rate.
GA Series: Landing pages and why you should care
Understand and use your landing page data to convert more traffic into conversions.