Understanding the various social media algorithms is a difficult task. In 2018 I took a look at everything you need to know about social media algorithms – here we see how the platforms have changed in 2021.
Book Review : Hello World (Hannah Fry)
Book review number three takes a look at Hannah Fry’s latest book, Hello World, which covers the world of algorithms and how they affect modern society.
A guide to social media algorithms
Social media algorithms are constantly changing and evolving. This guide explains everything you need to know about the algorithm for each social media platform.
Google planning to penalise sites with ‘too much SEO’
During a recent panel event at SXSW it was revealed by Google’s Matt Cutts that Google is working on penalising sites that are ‘over-optimised’.
Is Google going to punish keyword rich domains?
Is Google going to punish keyword rich domains? In a recent video, Matt Cutts shares his views on domains and the brand vs. keyword debate.
Google uses human power for its search results
Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig
Google Adwords Quality Score Revealed
Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?
Google Power
Exploring the power of Google and how businesses should work with, not against, the search engine giant.
Guaranteed search engine results
An interesting civil lawsuit is launched against Google following a penalty which raises the question “do we have a right to guaranteed search engine results”