Google has advanced its location settings to allow advertisers to target or exclude users based on their physical location or location of interest.
Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Earlier this year Google announced its ‘Ad Preview & Diagnosis’ tool. Recent testing has revealed some unusal issues…
Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system.
Google rolls out Product Listing Ads
Google rolls out Product Listing Ads, allowing advertisers to list their products with accompanying images.
Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, […]
The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled […]
The New Adwords Bid Simulator
Use the Google AdWords Bid Simulator to see how impressions and clicks could be affected when you increase or decrease your keyword bid.
Google Expands it’s Trademark Policy Changes
The option to bid on trademark keywords via Google AdWords is now available in 190 countries – will this aggravate customers and reduce ROI?
Google Updates Adwords Conversion Metrics
Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!
New Google Adwords Interface
Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.
Is it possible to force Google to change its mind?
HELP WANTED. Can we force Google to change its mind? Browser Media are running a PPC experiment around a supposedly unpopular search term.
Fundamental Flaw in Google Adwords Platform
An official request to Google for 2009: Please ensure PPC Ads are shown for the relevant search terms, even if the search volume is low. Ta.