Google Advances Location Targeting on AdWords

Google has advanced its location settings to allow advertisers to target or exclude users based on their physical location or location of interest.

Joe Friedlein

Google rolls out Product Listing Ads

Google rolls out Product Listing Ads, allowing advertisers to list their products with accompanying images.

Joe Friedlein

Google introduces the ‘slightly’ broad concept

Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, […]

Joe Friedlein

The secret to reducing AdWords costs

The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled […]

Joe Friedlein

The New Adwords Bid Simulator

Use the Google AdWords Bid Simulator to see how impressions and clicks could be affected when you increase or decrease your keyword bid.

Joe Friedlein

Google Expands it’s Trademark Policy Changes

The option to bid on trademark keywords via Google AdWords is now available in 190 countries – will this aggravate customers and reduce ROI?

Joe Friedlein

Google Updates Adwords Conversion Metrics

Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!

Joe Friedlein

New Google Adwords Interface

Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.

Joe Friedlein

Fundamental Flaw in Google Adwords Platform

An official request to Google for 2009: Please ensure PPC Ads are shown for the relevant search terms, even if the search volume is low. Ta.

Joe Friedlein