Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.
A Google AdWords round up of 2011
A quick summary of the important changes Google has made throughout the year and their impact on how we advertise.
Google’s top of page bid estimates – how accurate are they?
How accurate are Google’S top of page bid estimates? Not very…
Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible.
Google rolls out ads at the bottom of SERPS
After months of testing, Google has officially rolled out ads at the bottom of it’s SERPs
Google’s Dynamic Ads
Google recently rolled out dynamic AdWords ads – a feature that will allow advertisers to create dynamic ads based on Google’s organic web crawling technology.
AdWords adds ‘Top vs Side’ reporting segmentation
Google announces the launch of its new Top vs. Side segmentation feature in Google AdWords.
Google changes Display Network campaign settings
Google announces the changes to its display network campaign settings.
Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? Listed here are the 20 most expensive keyword categories that drive the majority of Google’s revenue
Google is now charging for clicks on directions for AdWords location extensions
Google announces improvements to its location ad extension. More data available to advertisers but also more cost.
Advertisers experiencing higher CTR from mobile search
A recent report suggests that advertisers are now seeing higher click through rates from mobile search than they are from desktop search.
Online advertising has a positive affect on offline sales
Google has conducted a study to test the affects that online advertising has on offline sales. Can advertising online have a positive affect on offline sales?