Today, Monday 22nd July 2013, Google will automatically update advertisers’ old legacy campaigns to its new enhanced AdWords campaigns.
An introduction to the new forms of biddable media that Google now offers: remarketing, dynamic display ads, dynamic remarketing and TrueView.
Five interesting things from the digital world this week by Ashleigh Brown.
My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
Google adds new display network setting allowing advertisers to choose their AdWords network settings at ad group level instead of just campaign level.
Google’s new auction insight report is now available in Google AdWords, allowing advertisers to easily see which competitors their ads are up against.
Google is introducing some new features in AdWords to help users create ads that are more relevant to local customers.
Google’s latest research on how organic search results affect paid search ads.
Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads.
Google’s new enhanced sitelinks incorporates text from other ads within an AdWords account into its sitelinks, if they are closely related.
When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier
Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.