Facebook is trying to improve the way in which it delivers ads by targeting real-time conversations.
Until now, LinkedIn hasn’t had much to offer in the way of marketing functionality. This is a list of some new features you may have overlooked.
LinkedIn, the “professional social network” has some new ad features that allow advertisers to target users’ more accurately, including, by job title.
Facebook is rolling out a controversial new ad format that lets companies bid on your actions to turn them in to adverts.
eMarketer predicts US marketers will spend $3.08 billion on advertising on social networking sites this year, up 55 percent from spend in 2010
Apple’s mobile advertising platform is being rolled out in Europe. L’Oréal, Renault and Louis Vuitton are among the first to use the service.