Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?
Advertising in publications
There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.
What does Apple’s Vision Pro mean for brands?
What is Apple’s Vision Pro, and should brands and marketers be paying attention to its rollout?
The rise of Netflix advertising
Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?
My Five #349
In this week’s round up, porcine pests are hogging the limelight on Twitter and we take a look at some ultimate design fails from well-known brands.
My Five #328
A record’s broken, the World Wide Web has a birthday and Guinness promotes water. Time for this week’s My Five roundup.
My Five #306
We’re looking at China’s ‘social network of brains’, the FitBit has solved a murder mystery and pregnant women are compared to cows – it’s an a-moo-sing My Five this week.
My Five #301
Twitter’s helping you unfollow irrelevant accounts, Facebook Watch is going global, Lego is building drivable cars, and take a look at the new iPhone XS.
My Five #296
It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!
How to leverage Facebook ads in 2018
Guest author, Rae Steinbach, shares her tips for ensuring your Facebook ads stand out from the rest.
My Five #288
P45s for our childhood heroes, incensed Sesame characters, and utterly ridiculous clothing – it’s marketing gone mad in this week’s My Five round up.
Personalisation vs privacy – the double-edged sword
Why consumers are still comfortable to provide personal data to marketers in return for a personalised online experience.