The connection between SEO and social media

After reading my My Five #149 last week, Sean Smith at SproutSocial.com reached out to me to share his infographic and blog post about the connection between SEO and social media.

It’s a great article aimed at social media managers, explaining the link between SEO and social and how the techniques that work for SEO translate into social media marketing.

The blog post rightly says that there is not yet any concrete evidence to suggest that social directly influences or benefits search rankings but explains that businesses should combine their strategies for both and how techniques should overlap.

The article and infographic illustrates that both SEO and social strategies should:

1. Focus on content
2. Earn attention
3. Be sharable and encourage sharing
4. Be authoritative

Here’s the infographic they have created:

Thanks Sean!