Podcasts have become popular in recent years and can be a lucrative marketing tool for many. We take a look at how to optimise podcasts for search engines.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
My Five #426
In this week’s My Five we look at Twitter’s newest features, reflect on 10 years of Panda, and we’re all looking forward to a trip to the pub.
How to write the best content brief
From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
My Five #425
In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.
Guide to Google Organic SERPs 2021
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.
My Five #424
A light hearted My Five this week exploring the funnier side of the internet. Technology fails and unbridled joy. The perfect tonic for these troubled times.
How ‘People Also Ask’ (PAA) can be used to monitor reputation
People Also Ask is an important part of Google SERPs. We take a look at how companies can use People Also Ask to monitor their reputation.
My Five #423
Bing’s making moves down under, Google Ads are changing, and a Lancashire farmer is kidding around on Zoom – all in this week’s My Five.
D is for Delightful
Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?
My Five #422
Twitter takes a stance against misinformation, GameStop sees a resurgence and a panda makes a new chilly friend – all in this week’s My Five!
What Wikipedia can teach us about internal linking
As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.
My Five #421
Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.