With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Black Friday marketing ideas
With Black Friday fast approaching, e-commerce brands should be spreading the word! Here are some Black Friday marketing ideas to inspire your campaigns.
Is the “Professional” Network now nothing more than a cringe-fest?
Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
In-house marketing vs outsourcing: which is best for you?
Should you employ a team or outsource your marketing activity?
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Using politics to your PR advantage
Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.
Taking off the media training wheels
Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.
New YouTube features announced including AI, Hype and YouTube Shopping
What do the latest updates to YouTube mean for brands, creators, and users?
Should you worry about the impact of Google’s algorithm updates?
Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
Is there a place for emojis in business communications?
Emojis have historically been a fun addition to personal communications, but as brands adapt to the changing times, should emojis have a place in their world?
Types of case studies
What types of case studies should you consider for your website and what’s the difference between them?
The demise of local news (and what businesses that rely on local press can do about it)
Things are looking bleak on the local news front, but here are five alternatives.