ga4 events 2

Why you might see duplicate events in GA4

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

Victoria Spall
GA4 data and reporting issues

GA4 data and reporting issues

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

Victoria Spall