Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Alex.
1. Raven Tools’ Update
Exciting news for Raven Tools users; the software which helps digital marketers manage and report on websites, has announced that they will imminently be launching a new reporting engine.
It looks set to be packed full of useful features, like flexible metric options, interactive charts and tables, and a WYSIWYG report builder. Take a look at their blog for more details and to sign up to be a beta tester for the new reporting engine.
2. Link Building Survey 2014
For the second year running Moz has published the results of Skyrocket SEOs link building survey, and there’s some interesting results, particularly with regards to spend, and what the most popular tactics for link building are – especially considering Google’s actions concerning link building activity.
3. Facebook Releases ‘Save’ Feature
Facebook is currently rolling out Save, a new feature which enables Facebook users to save links from their newsfeed to a separate list so that they can read them at a later date. The theory is to enable people to browse their feed in shorter ‘bursts’. This seems helpful – but unlike Pocket or Instapaper, it doesn’t cache the content behind the links. In the same vein, in a world where attention spans are already shortened by media overload, I can’t help but think that encouraging this type of behaviour is a bad thing.
Whilst on the subject of Facebook – a new social record, and how it happened.
4. World Cup Anti-Climax for Brands
Viewers of the World Cup in Brazil, the UK and USA were surveyed by GlobalWebIndex before and after the tournament to gauge what they thought of the brands that partnered the event. Seems the infographic below proves we’re all as cynical in the UK as we thought.
See the Infographic here.
5. You’ll Never Believe the Strange Science of Click Bait
Go on, click on it, you know you want to…..