My Five #91

Five things that happened this week; world cup, updates to location extensions, Linkedin buys Newsle and German’s proposal for regulating Google.

You are reading: My Five #91

Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Ashleigh.

1. The World Cup came to an end…

As with all big events that happen across the world, there has been a lot of talk about the World Cup tournament on social media.

To see a roundup of all the best Twitter action, visit:

Here’s my favourite:

suarez tweet

2. Is data the reason Germany won the World Cup?

The German football association have teamed up with the SAP, a software development company, to create an app known as Match Insights.

The app uses video footage of the teams playing, then analyses it and transforms it into simulations and graphs that can then be viewed on tablets and phones to help with their pre-match preparation.

The app allows them to track things like; “touches, average possession time, distance travelled, movement speeds and directional changes” and has helped the German team reduce their average possession time to 1.1 second in 2014, it was 3.4 seconds back in 2010.

To be honest, I’m just glad that they won as I had them in the Browser Media World Cup sweepstake!

3. Updates to location extensions in Google AdWords

Google has updated the way that location extensions work within AdWords. Now advertisers can manage their location extensions at account level by linking AdWords to their Google My Business account.

The change is aimed at making it quicker and easier to manage your location extensions, as they will no longer need to be manually edited for each campaign. They are now added at account level and AdWords automatically displays the relevant business location in each of your campaigns.

4. Linkedin is buying Newsle

Newsle is a language processing machine that finds blogs and articles that mention you or your colleagues, bosses, industry thought leaders, etc. and notifies you seconds after they’ve been published.

Ryan Roslansky, Head of Content Products at LinkedIn, said: “We’re excited to work with Newsle’s team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful.”

5. Could Google be regulated like utility companies?

Germany’s Federal Cartel Office has produced a document outlining ways to harness the power of Google and other large tech companies.

One of the suggestions is to govern it like we do the utility companies which would give the state more say with regards to advertising pricing etc.

For more information read this.

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