My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Alex.
1. Sochi and the Winter Olympics
Unless you’ve been living in a cave, you’ll have heard that the winter olympics started earlier this week. Amid a furore of controversy – what with the cost of the thing and there being absolutely no gays in the whole of Sochi, of course… – it can’t be denied that the actual events are spectacular to watch. If you’re harbouring a secret desire to take up one of the winter olympic events as a hobby, take a look at this and see if you could handle it for real…
2. Severe weather and flood warnings
This week we have been having some pretty incredible weather, with hurricane-force winds and rising flood waters. Whilst some of the recent images are astonishing, despite all the stairs it does make me glad to live in a top floor flat… And as an inbound marketer who’s recently had some training on the finer points of Google’s Keyword Planner, I can’t help but wonder whether wellington boot and dingy retailers’ are taking advantage by looking into and targeting terms which must have seen a huge increase in search volume recently. It’s a decent reminder that keyword research should be an ongoing process to make sure you get the best out of it.
3. Death of the infographic
Following Matt Cutts’ latest updates slamming article directories (fair enough) and guest blogging (less fair) as link building tactics, here’s another spanner in the works for digital marketeers from Moz co-founder Rand Fishkin, The Diminishing Return of the Infographic.
4. Facebook is 10 years old
Earlier this month Facebook turned 10, with a milestone of 1.23 billion users. Whilst society is split on the benefits and the drawbacks of the site, Mark Zuckerberg’s achievement is enviable. He’s also, as could be predicted, quite a quirky character.
5. Valentines Day
I couldn’t possibly avoid mentioning that it is St. Valentine’s Day today. Whatever you’re doing, just make sure you don’t follow in the footsteps of these guys…