My Five #66

What has caught Joe’s eye this week in the wonderful world of digital marketing? No.66 in the MyFive series.

You are reading: My Five #66

My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Joe.

1. Search Engine Optimisation (SEO) Best Practice Guide

Hot off the press this week is Econsultancy’s SEO Best Practice Guide – a monster of a publication that should be compulsory reading for anyone involved with SEO.

The guide covers best practice success factors, key recommendations and SEO tips for success across these areas:

  • Introduction to SEO, Changes and Ranking Factors
  • Planning and Strategy for SEO
  • Measurement and Reporting for SEO
  • Technical SEO, On-page Optimization and Landing Page Optimization
  • Link Building, Social and Online PR
  • Mobile, Local and International SEO

I was one of the contributors to the document so am naturally a bit biased but I am just one of a stellar line up of experts and it is definitely worth a read.

2. The end of an era

Although not new news (Rand announced the move on his blog a month ago), this week saw Rand Fishkin step down as CEO of Moz.

Have a look at the video on to find out more about their background together and the plans for the future. A bit of a love-in which my Englishness struggles with at times but it is an interesting story and I wish the company well.

I doubt that it will mean that we will be seeing less of Rand, who to many is the face of Moz (or SEOmoz if you are slightly longer in the tooth).

3. Google+ Local

Danny Sullivan published an interesting post exploring how an apparent hijacking of links on Google+ Local has affected thousands of hotels.

No official response from Google but it is an interesting story that raises questions about the security of Google+ Local and how easy it is to change urls.

The comments are always an interesting read. What do you think about the ‘Sinking Giant – is it funny or sad?’ response?

4. Morrisons plays catch up

Having recently announced a 5.6% slump in sales, which it blamed on the lack of an e-commerce store, Morrisons has finally entered the digital age with the launch of its online store.

Whilst online still only represents about 5% of all grocery sales in the UK, that still amounts to a massive £7.5bn market and there can be no doubt that the failure to have a transactional site will have done more harm than its Ant and Dec Christmas ad….

What do you think of the site? I don’t like giving my email address from the outset and they don’t deliver to my area anyway, so haven’t given it a proper road test but most reviews that I have read are along the lines of ‘too little, too late’.

5. What do you want to be when you are older?

This amusing article was brought to my attention this week – it made me chuckle and is worth sharing on Friday.

As it says, “Women can’t resist a man who is proficient in both Google AdWords and Microsoft AdCenter.”

Do you enjoy such a rock and roll lifestyle?

Latest from the blog