Strategy - Inbound Marketing Agency Blog

How to get the most out of your survey respondents

Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.

The Secret to Google’s Algorithm

How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

Taking a stand – How it can impact your brand

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

Is link building dead?

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

8 tips for writing the perfect pitch

Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.

Why has my Google ranking dropped?

Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

World Cup 2022: marketing to the masses

FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.

What could the UK replacing GDPR mean for digital marketers?

The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?

Shrinking economy: 5 reasons to NOT cut your marketing budget

With the UK on the brink of recession, businesses are looking for ways to cut costs. Here are 5 reasons your brand should continue investing in marketing.