Pros and Cons

Structured Data – Pros and Cons

Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.

Joe Friedlein
bbq summer

Data visualisation and the weather

The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.

Joe Friedlein

How to start an email newsletter

Want to get started with sending your first email newsletter campaign? Here’s what you need to know.

Victoria Spall
Online Trust

My Five #480

Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.

Joe Friedlein
2021 Search Trends

2021 : A Year In Search

2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?

Joe Friedlein
thanksgiving day

My Five #463

A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?

Joe Friedlein
Website Checklist

Should you care about page experience?

What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?

Joe Friedlein