Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?
There’s life in the old blog yet
A blog about blogging and its continued benefits for businesses as an integral part of a digital marketing strategy.
Digital marketing planning for 2024
When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?
What are dark patterns and why should brands steer clear?
Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.
What does Google’s 3 pillars of search tell us about SEO?
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
Get ready for Black Friday and Cyber Monday
With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?
R.I.P. Link Building?
So, link building is the latest tactic to be declared as dead. Can this really be true?
Is Domain Authority relevant to SEO in the 21st Century?
DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.
10 ways to make sure your content style guide actually gets used
Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.
How to promote your event online
Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.
AI v SEO
Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?
The coronation and artificial intelligence
What does ChatGPT tell us about King Charles and artificial intelligence?