What do the latest updates to YouTube mean for brands, creators, and users?
Should you worry about the impact of Google’s algorithm updates?
Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
Is there a place for emojis in business communications?
Five times emojis are and aren’t appropriate.
Should you change your brand / domain if your business shifts focus?
We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
Five heartwarming Olympic marketing campaigns
Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
What’s the big idea?
Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
What a great audience
Tailoring your content to reach the right people with the right message.
Blog post ideas
A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.
Good PR strategies – what journalists want in 2024
Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.