Musings on two recent (failed?) rebrands

What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.

Ali Cort

Fighting content fatigue

Five ways to keep your audience engaged with your content and brand.

Rosey Bowring
Vendee Globe and seo

Why is SEO like the Vendée Globe?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Joe Friedlein
Modern marketing skills

What skills does the modern marketer require?

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Joe Friedlein

Using politics to your PR advantage

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

Ali Cort

Taking off the media training wheels

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.